A green and gray robotic eel with a streamlined body and tentacle-like fins, labeled "STROBE," swimming over a pink and gray background.

GAME FISHING WILL

NEVER BE THE SAME

Strobe is the flashing lure innovation that gets more strikes

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Turn the odds in your favour. Harness the science of attraction. Hook what others miss.

Developed in New Zealand and tested throughout the Pacific, Strobe lures combine proven lure shapes with cutting-edge light technology – a water-activated, rechargeable flash that mimics sunlight glinting off a stressed baitfish.

The result? More game fish in the spread, more action, and more hook-ups.

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Person fishing from a boat catches a fish in the ocean, with water splashing around.
A person measuring a large swordfish with a measuring tape on a boat deck.

More Flash. More sTrikes.

A squid with a tennis racket handle for its head against a green background.

Tested and Proven

During hundreds of hours of testing across the 2024 and 2025 seasons, Captain Steve Campbell – legendary charter skipper and author of Blue Marlin Magic – recorded remarkable strike rates. His Port-Long-Rigger position typically accounts for 28% of strikes. When running a Strobe lure, that jumped to an amazing 58-59%.

  • Water-activated LED light

  • Flashes more than 12 hours in water

  • Brightness more than 1500 lumens

  • Wireless charging – fully charged in 4 hours

The Latest Technology

Ruan Hayward, RS Living Free

“Strobe lures are fish-catching machines.”

Steve Campbell, Captain of Reel Easy

“We consistently caught more fish on Strobe.”

A Stroke of Genius

After years designing performance lures for Glowbite, NZ fisherman and inventor Wes Braddock turned his focus to the next frontier – integrating light technology that actively triggers big predator instincts. Strobe was the outcome.

Every lure is engineered to do one thing: catch more game fish. Designed and manufactured in NZ, Strobe lures are a step forward in lure fishing technology, and the must-use lure this season.

Man holding large yellowtail fish on a boat in the ocean with blue sky and clouds in the background.

A GAME-CHANGING LURE INNOVATION

Close-up of a green Strobe branded tennis grip with colorful strings visible at the end, set against a dark green background.

Built to Last

Crafted from ultra-tough, UV-stabilised resin designed to take hit after hit from big game fish. Replaceable skirts and rechargeable batteries mean your Strobe lure is made for years – not seasons – of action.

Sunset over the ocean with clouds and land in the distance, viewed from a boat with fishing rods attached.

Environmentally Friendly

From biodegradable packaging to low-waste production, every Strobe lure is built with care for the ocean it’s used in. Manufactured under strict environmental standards right here in New Zealand.

A person on a boat holding a large fish with a bright green and yellow lighted lure in its mouth, showing the ocean in the background.

Proven on the Water

Hundreds of hours of testing with Captain Steve Campbell – author of Blue Marlin Magic – have shown strike rates nearly double when running Strobe. Science, data, and design combine for undeniable results.

A person catching a large fish, likely a shark, in the ocean with visible blue water and white foam around the fish.

Ready for Release

Marlin and other species rarely swallow trolled lures, allowing for easy, ethical catch-and-release. We strongly support tagging and sustainable sportfishing practices to protect these incredible predators.